Fabio Pereira is leading the Open Innovation Labs initiative in Latin America at Red Hat. Open Innovation Labs is an intensive, highly focused residency in an environment designed to experiment, immerse and catalyze innovation. He is the author of the book “Digital Nudge: The hidden forces behind the 35,000 decisions we make every day”.

He had been a Principal Consultant, a Digital Transformation Advisor at ThoughtWorks, a large software consultancy firm for over 10 years.

Video Link: https://youtu.be/7EAk1elbPHY?list=PLtluUSnvgbdF7MlqjX5-IVMCkFGTrEWlz

Audio Link: https://anchor.fm/minhaaj/episodes/Digital-Consciousness-and-Behavioral-Science-with-Fabio-Pereira-eukau8

Timestamps of the Conversation:

00:00 intro

00:30 35,000 Decisions, Cognitive Overload, and Delegation to Technology

02:30 Pre-Modern Man’s Cognitive Load and Number of Choices

13:52 Antidote to Decision Fatigue, Pomodoro Technique, and CrossFit

09:40 Digital Quotient (DQ), Emotional Quotient (EQ) and IQ

14:10 Digital Nudge, Behavioral Sciences, and Netflix

20:41 ThoughtWorks, Business Process and Insurance Company Use Case

26:20 UX and RX in Book Writing, Summarization and Legibility

30:20 Nir Eyal, Indistractable and Divided Attention

31:28 Growing up in Brazil, Movies with Subtitles and Hobbies

35:45 IRC, Global Citizenship, Pharmacy, and World Travel

44:53 Snapstreak, YouTube Videos, Notifications, Dopamine, and Loss Aversion

48:26 John Suler’s 6 Factors of Inhibition, Dual Identity and Twitter vs Linkedin

55:00 Clubhouse, Leaked Recordings and Real Self

56:00 Big Brother Brazil, Reality Shows and Evocation of Real Emotions

57:55 Cyborgs, Biohacking, Neuralink teaches Monkey’s to Play Games and Earthquake in Chile

01:01:00 Induced Emotions through Neurotransmitters and Hunger Aggression

01:05:00 Human Behaviour Biology, Robert Sapolsky and Diet/Memory Relationship

01:07:00 Thinking Fast and Slow and Ivy League baffling Bat and Ball Riddle

01:12:30 Intuition, ESP, Meditation and Eckhardt Tolle

01:18:12 Playing Prank on TEDx Audience, GDPR cookies and Privacy Policy Agreement

01:22:00 Default Biases for Visitors, Checkboxes, Radioboxes and Automatic Suggestions

01:29:52 Algorithmic Bias, Newzealand’s AI-based Passport issuance and Movie Coded-Bias

01:38:15 Intentional Bias, Diversified Training Set, and Double-Edged Sword

01:41:40 Moral Decisions for Self-Driving Car, MIT Review article on flawed IMAGENET data

01:49:25 Time Well Spent movement, AR/VR tools for patients in Hospitals and Digital Nudging Tools

01:56:20 From CBT to Self-Assessing Behavioral Patterns

01:57:30 Innovation and Work at RedHat and Infobizity

02:01:00 Steve Wozniak, CS101 and Goals for ‘Digital Nudge’


Fabio’s Profile: https://www.linkedin.com/in/fabiopere

Personal Website: https://www.fabiopereira.me/en/


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Minhaaj Rehman is CEO & Chief Data Scientist of Psyda Solutions, an AI-enabled academic and industrial research agency focused on psychographic profiling and value generation through machine learning and deep learning.

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