Dr Marko Sarstedt is a chaired professor of marketing is at Otto von Guericke Univesity Magdeburg. He is also the architect of the famous structural equation modeling software SmartPLS 3. His papers are nominated as highly cited papers in Elsevier databases across all disciplines. He has worked with leading brands around the world and is an authority on quantitative methodologies especially focusing on Partial Least Squares PLS.
Video Link: https://youtu.be/cJpszcTSdQQ?list=PLtluUSnvgbdF7MlqjX5-IVMCkFGTrEWlz
Audio Link: https://anchor.fm/minhaaj/episodes/PLS-Structural-Equation-Modeling-with-Marko-Sarstedt-epsab9
Timestamps of the Conversation:
00:00 Intro
18:15 Marketing, Consumer Behaviour & Irrational Choice Behavior
10:02 Primer on PLS Modelling, Most Cited Book Ever on Book
12:40 SmartPLS 3 Software, Christopher Ringle & Pros & Cons
32:23 PLS Predict vs Machine Learning Approaches
37:16 SmartPLS3 in Academic Research
41:37 Criticisms & Dissection of PLS Methodology
46:39 Politics of Acceptability in Research
51:32 Nature’s Survey on Reproducibility, Crisis of Research Reliability
58:57 Fashionable Non-Sense Book, Science as Industry, Peer Review
01:07:17 Modern Education, University Admissions & Education as Business Model
01:12:50 Infinite Devices, IoT, Google StartUp Grant and future of IoT
01:16:00 Working with Lufthansa, Volkswagen, Hugo Boss & DT
01:19:00 Success Matrix, Net Promoter Score and Industry vs Academia
01:18:13 300 Vinyl Records, Music & Life
01:25:25 Growing up in Berlin Wall Era, Culture, Politics & Hope
01:28:00 Running, Profundity & Habits
01:31:00 Children and Parenting
Marko’s Profile: https://www.linkedin.com/in/marko-sar…
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Minhaaj Rehman is CEO & Chief Data Scientist of Psyda Solutions, an AI-enabled academic and industrial research agency focused on psychographic profiling and value generation through machine learning and deep learning.
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